Goose Island’s Next Year

Dear Client: Building on Beer Business Daily's SAMCOM show coverage of A-B high end: The company is making big bets on brands like Shock Top and Goose Island. We were particularly interested in how they'd leverage now-national Goose Island -- now "in eighth place" in terms of craft rankings, per their reckoning -- against high-end opportunities. The brand is among the faster-growing high end titles in IRI: latest multi-outlet plus c-store data has flagship 312 Wheat up 57% in dollars