Goose Island Becomes Majority Shareholder of Virtue Cider

Dear Client:Goose Island Beer is announcing a tie-up with Virtue Cider Company of Fennville, Michigan, wherein Goose Island will become the majority shareholder. Recall that Virtue founder Gregory Hall, formerly Goose Island's brewmaster, left the company five or so years ago to start the cidery. This looks to be the "craftiest" of A-B affiliated cider brands to date. Last year, Virtue probably produced around 200,000 gallons for its 20-state footprint (which includes some MillerCoors houses like Monarch in the Midwest