Golden Road’s Midas To-Market Strategy

October 27, 2011 Golden Road's Midas To-Market Strategy Dear Client: What's interesting about Golden Road brewery isn't just that it's shaping up to be a blockbuster craft launch in the heretofore wasteland, USA, of craft beer that has been Los Angeles. It's the way co-founder Meg Gill brought her baby to market, distribution-mind first. It's paying off. In just their second week with Ace and Mission Beverage, they have over 60 new draft accounts; they're shooting for 100 by the