Genesee Drives Profitability, Relevance with Specialty Line

Dear Client:    Genesee may be one of the oldest beer brands in the country, but its specialty offerings are helping the historic brewer stay relevant with younger demos.  Established in 1878, the FIFCO USA-owned Genesee Brewery— New York state’s oldest brewery— makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as FIFCO's most popular line, Seagram’s Escapes. However, Genesee's more recent specialty line is helping to elevate consumer perception about its own