Gallo Enters Beer Category Via “Strategic Investment” in Crafty Light Lager Brand, Montucky Cold Snacks

Dear Client: For those who think light lager is the beer of yesterday, tell that to Gallo. The company has just announced that it is making a "strategic investment" in value-priced craft light lager brand, 12-year-old Montucky Cold Snacks. This marks Gallo's official entry into beer.  Terms weren't disclosed, but founders Chad Zeitner and Jeremy Gregory are staying on.  Readers will recall that the Montucky Cold Snacks portfolio centers on a light, sessionable lager at 4.1% ABV, 102 calories and