Gaining and Losing Share in Supers

August 26, 2011Gaining and Losing Share in SupersDear Client: Yesterday we went over the major themes of Dan Wandel's Power Hour address on the state of craft. Today we thought we'd give you the more digestible bits, since it's Friday. DOUBLED SHARE IN SUPERS. Yes, we're trading share within our segment (see below). But we also continue to source from outside. In fact, YTD 2011 numbers ended July 10 have craft at a milestone: 10 share in dollar sales at