Funky Buddha Scores Big Game Spot for its Hard Seltzer

Dear Client: After finding success with seltzer last year, Funky Buddha is getting serious about the segment this year. The Florida-based, Constellation-owned craft brewer is releasing a Big Game spot for its hard seltzer line in the Florida market this weekend,  taking the line to nine new markets next month (AL, GA, NC, SC, MD, VA, WV, TN and Washington D.C.), and releasing a new variety pack across Florida this spring. If you’ve listened in on Constellation’s earnings calls over