Fourth Category Innovators Answer the Existential Question: Does Base Matter?

Dear Client: During our lifestyle brands panel at last week’s Beer Industry Summit, entrepreneurial leaders of several beyond beer companies were asked for their hot takes on polarizing topics in the bev alc industry.  (Read Part 1 of our coverage from the panel here.)  Among the top questions: Does base really matter to consumers? The panel, including Kyle Cooke of Loverboy; Greg Serrao of JuneShine; and Bronya Shillo of Fishers Island Lemonade had mixed responses. Let’s dig in … DOES