Founders Seeing Green Shoots with Variety Packs in Post-Pandemic Market

Dear Client:    As we approach the tail end of ‘23, it’s not hyperbole to say craft variety packs have been a category darling (and growth driver) this year. Your CBD editors even called out the trend early this year, as we clocked new variety pack offerings by some of the biggest craft players, including Michigan-based Founders Brewing [see CBD 02-01-2023].  Recall, Founders launched a duo of variety packs with line extensions of two of its most popular brands, flagship All