Founders Seeing Early Success with Golf-Adjacent Water Hazard RTD

Dear Client: Your editor is in Michigan for the summer and, after spotting local billboards for Founders’ new golf-adjacent vodka RTD play, Water Hazard, we thought it prudent to check in with the company for an early read on the new brand.  Recall, Water Hazard is one of Founders’ three new innovation bets this summer, a 5% ABV canned cocktail that plays off the viral golf course bar call that’s traditionally made from vodka, blue sports drink, lemonade and lemon-lime