Founders’ Sales Chief on the Potential to “Do Something Big” with New Brands

Dear Client: In an era when craft brewers are slowing down their innovation pipeline, large Midwest regional outfit Founders Brewing – which was flat last year at 400,000 barrels, per New Brewer – came out with a trio of new bets heading into summer. Last week, we brought you initial results on the brewery’s new vodka-based, golf-adjacent RTD, Water Hazard, [see CBD 07-22-2026]. Now, we have more on the brewery’s new beer plays: Easy Drinking Beer and Low Profile.  EASY