Founders Rolls 4.4% Solid Gold Lager for the “Craft Curious”

Dear Client:At a Brewbound Session last June, Founders Brewing co-founder Mike Stevens made a call for large craft brewers to appeal to a broader audience.Speaking on behalf of the larger craft brewers (half a million barrels and up), Mike said it's "our responsibility to start thinking outside of the little craft circle that we once started." They have to seek out consumers that aren't your typical craft drinkers, he said, and determine what those "price points" and "styles" may look