Founders Leans on Package Redesign, Innovations Ahead of Summer

Dear Client: For Grand Rapids, Michigan-based Founders Brewing, 2024 is shaping up to be a year of brand makeovers, with some new innovations sprinkled in.  Indeed Founders, which shipped 420,000 barrels in 2023, “started off the year a little soft” but “then we ended the year with a streak of share gains,” Mahou USA (Founders’ parent company) Chief Marketing Officer Sandy Anaokar told CBD. Those gains were led by “our first foray into variety packs for beer with the All