Founders Launching Mortal Bloom Hazy IPA to Better Reach Young LDAs

Dear Client:    Founders Brewing isn’t just leaning on package size innovations with its variety packs to drive consumer trial [see CBD 10-16-2023], it's also taking its consumer research to heart and launching a new hazy IPA to better match drinking preferences of young LDA consumers. Mortal Bloom Hazy IPA comes in at 6.2% ABV and is hitting shelves nationally next March in 6- and 12-packs of 12 oz. cans; 19.2 oz. single-serve cans; and in quarter and half-barrels, with a