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Founders is Leaning Into High Flavor, High ABV with 2025 Innovations

Dear Client:  Heading into 2025, Michigan-based Founders Brewing is leaning into high flavor, high ABV line extensions of its “fruit-forward” Mortal Bloom Hazy IPA.  The company is “doubling down on the success of Mortal Bloom,” Mahou USA (Founders’ parent company) Chief Marketing Officer Sandy Anaokar told CBD, and “extending the brand into additional flavors and styles that match what the brand stands for – smooth, slightly sweet, less bitter IPAs at a higher ABV.”  Forthcoming line extensions include Mortal Bloom

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