Former Pabst SVP on Leveling Up NOCA

Dear Client: NOCA, the non-carbonated, better-for-you hard lemonade and boozy water company, is beefing up its c-suite: the brand has brought on Andrew Norlin, a bev alc industry vet and a former Pabst Brewing Co. executive, to serve as its new chief commercial officer. As CCO, Andrew will oversee “the sales & distribution strategy and implementation” at NOCA, the brand tells CBD. Andrew was most recently Senior Vice President of National Accounts at Pabst.  News of Andrew’s hiring follows other