For Founders’ Future Innovation, “Anything and Everything” is Possible

Dear Client:  Yesterday, Founders co-founder Mike Stevens gave us the skinny on their big, hairy seltzer bet for 2021. They want Más Agave Premium Hard Seltzer to be the top premium U.S. hard seltzer within three years, which could add significant volume to their 570,000 barrels of annual production.  Yes, their evolution toward what many are calling such "beyond beer" products is a reflection of the times.  Mike told CBD they're open to all sorts of beer alternatives next year.