For 805, There’s More Runway Beyond Craft

Dear Client How big a brand is Firestone Walker Brewing's 805 Blonde Ale in California? As big as craft comes. The brand, born in 2013, is now the no. 1 craft brand in California. But, "we intentionally position it to be the anti-craft in a sense," says Firestone Walker's VP sales and marketing, Dave Macon. Still: "we're a craft beer company. And so we're compared to craft." But this brand goes beyond craft. "It is nudging up against some very