Focus for A-B’s High End is Expanding the Category not Just Grabbing Share

Dear Client:The playbook for "The High End" at Anheuser-Busch has been an alluring topic in the industry for the past year or two. Everybody wants a peek at it. So this year we got Felipe Szpigel, vice president at The High End, up on stage at our Beer Summit to try and give you a glimpse into the highly-acquisitive division.A lot of people want to know how independent the division is compared to the rest of the organization? Felipe noted