Fly on the Wall: Harpoon President Charlie Storey at Year One

Dear Client:Harpoon has announced a complete brand design refresh, beginning with their flagship IPA. It's the latest in the top craft brewer's seismic changes over the last year-plus, which has included transition to ESOP and new leadership.New Harpoon president and former senior marketing VP, Charlie Storey, has been at the helm for about a year new. We asked about benchmarks, barrels, breaking into new markets and partnerships and more. Here's Charlie on:FLAT PROJECTIONS, FLAGSHIP TRENDS AND MORE. "Our projected barrelage