Fly on the Wall: Garrett Oliver on the Oxford Companion & Industry Image

Dear Client: Garrett Oliver says it means craft's unprecedented arrival into the mainstream: "not causatory, but a harbinger of that," and not terribly different from how people's palates shifted toward salsa from ketchup in the 1990s, seemingly overnight. "Ketchup had been the main condiment in the United States, and one day, suddenly, salsa takes over and nobody really notices," Garrett says. "The world kind of moves along and things get spicier. It's kind of the way it is with craft