Fly on the Wall: Arlan Arnsten on Stone Distributing

Dear Client: Stone Distributing is a lot larger than many people think. They ended 2011 at 1.2 million cases. They distribute some 34 breweries to the major 5 counties in Southern Cali, including San Diego, Orange, Los Angeles, Riverside and San Bernadino, reaching 94% of the SoCal population. Most of their brands are from the U.S.; 13 of them are from California. "Some of our guys came on as startups and we were their very first distributors, like AleSmith [who