Firestone Walker Sales Chief on their Golden Goose, 805: “If We Treat it like Craft, it Will be Down”

Dear Client: Firestone Walker sales chief Kristen Demergian took the stage at the inaugural California Family Beer Distributors meeting this week in Palm Desert, California.  She was definitely “on message" for this gathering.  “805 was built in your hands and wouldn't be here today without the three-tier system,” she said. “805 would not be a 3-million case brand in California without you.” Indeed, much of her talk focused on 805, a giant craft brand that transcends craft.  “IF WE TREAT