Finnish Long Drink Aims to Create “100%” Awareness 

Dear Client:  The bev alc industry is not short on celebrity-endorsed (and invested) brands, and The Finnish Long Drink (FLD, as we call it) is no exception.  Hip Hop mogul Jay Z’s venture capital firm Marcy Venture Partners recently invested in the 6-year-old gin-based RTD [see CBD 05-17-2024], joining the likes of actor Miles Teller, pro golfers Rickie Fowler and Justin Thomas, and DJ Kygo.  His investment follows the company’s growth to 2 million cases.  But chief Evan Burns told