Ficks Hard Seltzer Claims to be the First Crafted “From Real Fruit Juice”

Dear Client:   How’s this for a differentiation point in seltzers? A hard seltzer whose alcohol content is derived from actual fruit.  Yes, that’s the proposition with Ficks Hard Seltzer, which bills itself as “the first seltzer crafted from real fruit juice.” (Note: There are tons of seltzers out there so, who knows... but that's the angle.)   Founders of the San Francisco-based Ficks Hard Seltzer, Ron Alvarado and Mike Williamson, saw all the nearby wineries making their alcohol from fruit, and