Extending Has Paid Off for Bell’s

Dear Client:    Bell’s has had an action-packed 12 months. They went national by the end of last year, saw new brass come online, and have introduced some key new extensions to their long-popular flagships, Oberon and Two Hearted.  The company has emerged from the change a stronger company, at least by scan standards: The Bell’s portfolio was up 7% in volume in total NIQ data (via BWC) last year, bucking craft’s general declining trends.  Now they have their work cut