Eight Entering “Pivotal” Third Year

Dear Client:    As Eight Elite Light Lager enters its third year, the brand is stretching its footprint beyond Texas.  Recall, the brand just entered nearby Oklahoma this month [see CBD 02-26-2024], “concentrating on Oklahoma City, Tulsa, the surrounding areas” and areas closer to the Texas border, Eight CEO Ruchi Desai told CBD.  But beyond entering Oklahoma, Eight just opened limited time DTC sales, partnering on the program with Liquid Rails. Ruchi said they’ve had an “amazing response” selling through 200