Duvel USA’s Chouffe Catering to Younger LDA Consumers with New Offerings

Dear Client:   Belgian craft import Chouffe is aiming to reach young LDA consumers in ‘24, with Duvel USA unveiling the latest business plans this week to do just that.  Duvel USA VP of marketing Brian Reames said during Duvel USA’s virtual distributor meeting that “no other Belgium brand has the momentum of Chouffe right now, and we're going to keep that for years to come." Of course, like a lot of beer brands, the Belgian beer is leaning on larger