Double-Digit Growth Continues for Craft in Latest Scans

Dear Client:  Nine months into 2020, craft continues to be one of the fastest-growing segments in beer. The segment is growing dollars by 14.1% YTD through September 6 in IRI’s multi-outlet and convenience channel.  The only segments with a higher dollar percent change YTD are FMBs, up 78%; domestic super premiums, up 20.2%; and non-alc, up 38.7%. Yet FMBs are the only segment in that trio that holds a larger base than craft in the off-premise. Craft has now amassed