Dogfish Head Reviving “OG” Logo in ‘24 Packaging Makeover

Dear Client:    Amid the “choppy” craft waters as of late, Dogfish Head is betting on its OG branding in 2024.  Brand director Jennie Hatton-Baver said on a recent wholesaler presentation that DFH talked to consumers a lot the past year and learned “they love our shark and our logo,” as it is “our most distinct asset” bringing them to the brand. So, “we wanted to take a look at our logo and make sure that our shark was the strongest