Dogfish Head Goes ‘Not-So’ Big for First-Ever Big Game Spot

Dear Client: Dogfish Head announced today that it is getting in on the Super Bowl action next month “with one of the year’s smallest ad buys.” Indeed, while the price tag for a 30-second national Super Bowl spot is reportedly running for $7 million this year, Dogfish Head says it’s spending considerably less for its regional 30-second spot. About a “1,000 times less,” in fact, as the company says the spot “will cost just $7,000 to air” exclusively in Dogfish