November 9, 2011 Distributor Profile: Missouri's Major BrandsDear Client: Wholesalers definitely want to play. But most are still figuring out how to profitably sell the long tail of new and smaller brewers. This, however, is clear: Despite smaller brands' healthy growth rate and a climate favorable to knee-jerk acquisitions, figuring their cost benefit analysis is imperative. Economies of scale certainly help the result. Look at Missouri's Major Brands, which reps a less common model as a state-wide wine and spirits
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