Distribs Dish on Seasonals, SKUs and “Rotation Nation”

Dear Client: Lots of interesting insights from a heavy-hitting distributor panel yesterday at Brooklyns distributor meeting. It included Ben E. Keith VP sales and ops, Flint Prewitt; L. Knife's corporate brand manager in Brooklyn, Robert Hodson; and Premium (a Reyes house) of D.C.'s VP marketing, Jessica Muskey. Much of their conversation revolved around growing complexity in the business. Asked by Brooklyn VP sales Robin Ottaway how they bring brands on, Jessica shared their new 24-point, weighted system for procuring suppliers.