Dirty Shirley Goes to Sazerac

Dear Client: Sazerac is adding yet another RTD to its coffers, announcing yesterday it has acquired nostalgic RTD cocktail brand Dirty Shirley for an undisclosed amount. Recall, the vodka RTD brand is the breakout offering from Goodwell Brands, founded by Heineken/ZX Ventures/Waterloo and bev industry vet Adam Kost. A couple of years ago, Dirty Shirley struck a deal with L.A. Libations, with the beverage incubator serving as an equity brand partner. At the time of the deal, L.A. Libations CEO