DFH Thinks New Beer-Cocktail Hybrid Could be the “Trojan Horse” That Brings Young Drinkers Back to Craft

Dear Client: Like the craft business in general, which logged high-single digit volume losses in IRI last year, DFH had a tough 2022. In ’23, however, the company will play to its differentiating strengths, leaning on its culinary and cocktail heritage in both its beer and spirits portfolios.  Their single-largest new beer bet is their novel “beer-cocktail hybrid” play, 8% Paloma-inspired Citrus Squall, a double golden ale. DFH co-founder Sam Calagione tells CBD it could be a top 3 or