Devils Backbone Celebrating 10-Year Anniversary With New Look and 15-Pack Cans

Dear Client:After 10 years of doing business, Devils Backbone has found it fit to execute the first comprehensive packaging refresh they've ever done.WHY NOW? Over the past decade, "we've introduced new products and new families and have had the opportunity to refine what we're doing a little bit," GM Hayes Humphreys tells CBD. But the intros and refinements here and there over ten years, resulted in somewhat of a "disjointed" look of the brewer's brands on the shelves," Hayes explains.