Devils Backbone, 10 Barrel Becoming Big Regional RTD Players

Dear Client:    Two of Anheuser-Busch's Brewers Collective members are gaining serious share as regional ready-to-drink players. Devils Backbone and 10 Barrel, which both run distilleries in addition to brewery operations, are making in-roads across the United States with their spirits-based cocktails. DEVILS BACKBONE HITS TOP 20 FOR CANNED COCKTAILS. Virginia-based Devils Backbone opened its distillery in 2018 and debuted its first, four-flavor lineup of spirits-based cocktails in 2020. Today, Devils Backbone is now a top 20 canned cocktail distiller by