Despite Price Increases, Dollars Continue to Decline for Craft in Scans

Dear Client: While recent price increases have helped lift most beer segments into dollar growth during latest scans, craft remains in the red. The segment, which saw its average price per case jump $2.04 to $42.35 during the latest four weeks of IRI multi-outlet and convenience scans to November 27, is still posting declines in dollars, down 3.4% during the latest frame. ONE OF THREE SEGMENTS DOWN IN DOLLARS FOR FOUR WEEKS. Out of nine beer segments tracked by IRI,