Despite 2020’s Challenges, New Belgium Still Up Mid-Single Digits YTD

Dear Client: How’s New Belgium fared over the crisis? Your editor sat down with CEO Steve Fechheimer for a recent Zoom interview to bring you, dear reader, the answer. Recall, we spoke with the New Belgium chief in late March, right when the brewer was beginning to see its trends in the off-premise soar due to the pantry loading phenomenon induced by the virus [see CBD 03-25-2020].  And although the brewer has not maintained those monstrous end of March trends,