Deschutes Tackles “Healthy Tension” Between Weed and Beer in New Campaign

Dear Client: Deschutes' latest campaign is a trip. A slate of digital commercials set to drop next week take on what the brewer's marketing chief calls a "healthy tension" between beer and cannabis in the Pac Northwest, the latter which has now been legal in Washington and Oregon for a couple years (summer 2014 and fall 2015, respectively). How much did they spend on the campaign? They couldn't disclose the exact amount, but we're told it represents the biggest advertising