Deschutes Secret Weapons: New C-Store Approach, and Boneyard Ethos

Dear Client:   Deschutes is making c-store penetration a priority, but their channel strategy differs greatly from the general off-prem chain “playbook.” C-stores, beer’s largest channel, are an increasing priority for craft brewers. To wit, as we wrote earlier this month in our Deschutes update, convenience is a 100,000-case opportunity for the no. 11 craft brewer. Says new CEO, Peter Skrbek: “the idea of carbon copying the portfolio priorities that may apply to off-premise chain retail,” and applying them to