Deschutes Makes a Big Bet: Beer

Dear Client:  The last couple of years, now-33-year-old Deschutes seemed like it was having a third-of-life crisis. It produced commercials with a pot-inhaling Martha Stewart lookalike [see CBD 05-24-2019]. It dreamt a separately branded “crafted hard bevy” line called Modified Theory. And we’re pretty sure founder Gary Fish drove a fast, red car (maybe).  But now, after the bad acid trip that is COVID-19, hey, they just wanna sell good beer, man.  “We’re going to play our game,” Vice President