Deschutes Introduces New FMB Line: Modified Theory

Dear Client: Deschutes Brewery recently conducted their largest consumer research project to date for a new product, and guess what? It wasn’t for a new craft beer.  Nope, the 31-year-old craft brewer carried out the research to launch a flavored malt beverage, or as they’re calling it, a “crafted hard bevy,” dubbed Modified Theory.  Craft Business Daily was on the ground in Portland this week for the brewer’s annual distributor meeting, where the brand was first revealed, to bring you