Demand is Strong for Flying Dog’s Clear-Bottled Pink Beer With a “Punch”

Dear Client: Maryland-based Flying Dog recently debuted Super Hook Fruit Punch Sour, an "amped up" (10% ABV) bright pink beer that blurs the lines between beyond beer products and actual brews. The product's release was accompanied by the campaign mantra, "Beer, Now in Full Color," as a nod to its vibrant brew. The "punch" moniker references the brew's "one-two" punch profile of "high pucker and low bitterness." Early uptake for the new product seems strong. In Maryland, it is already