David Walker on “Pet Tiger” 805 and More

Dear Client:You want a hot craft brand? Look no further than Firestone Walker's 805. It's not in Firestone's full footprint, but it keeps growing double digits -- while inching up in both share of craft (up 0.26 to 1.32 dollar share of craft, and +26% in dollars, the latest 12 weeks in IRI) and price per case (up 62 cents).In fact, it's now more than 50% Firestone's production. So will they eventually ship it out to their entire footprint?"805 is