Data Dump: IPA Officially Biggest Style, Segment Still Has Plenty Room to Grow

Dear Client: IRI data to December 29 has just hit. Craft ended the year in multi-outlet + c-stores up more than 19% in dollars and up almost 17% in volume. That's almost a full share point in dollar share of beer YA, as craft now comprises more than 6%. Volume gains were slower, where craft is just approaching a 4% share. Price per volume increases came in under the category average (of +3%), at +2.3%. That snapshot sure shows runroom.