Dale’s Pale Ale Debuts Patriotic “Denim” Wrapped Packages for Summer

Dear Client: Oskar Blues Brewery’s Dale’s Pale Ale and Dale’s Light Lager are getting an iconic American makeover this summer with new “denim” wrapped 15-pack cartons hitting shelves this summer in time for Memorial Day.  As CBD readers know, Oskar Blues is part of Monster Brewing Co. (formerly CANarchy Craft Brewery Collective), which reports earnings today. More on that soon. Denim Dale’s will be available through Labor Day and will be supported with 360-programming to drive growth through the summer,