Cutwater Nods to “The Lazy Ones” in Super Bowl Spot

Dear Client: Late last month Anheuser-Busch announced it would give its fast-growing spirits-based RTD brand, Cutwater Spirits, its “first national TV” airtime on the stage of all stages – the Super Bowl.  Today, A-B revealed the spot in store for the brand during the big game.  The ad, dubbed “Here’s to the Lazy Ones,” really captures the RTD spirits phenom: Many people simply won't mix their own cocktails at home.  It is heavily inspired by Apple’s iconic “Here’s to the