Cutwater Launches “Open the Bar” Campaign as Part of “Leveled Up” Media Investment

Dear Client: As the RTD cocktail segment continues to grow, Anheuser-Busch-owned Cutwater aims to maintain its share of mind among RTD consumers looking to explore the category. Cue its new “Open the Bar” ad campaign, which launches today and highlights different occasions consumers can reach for a Cutwater, where “barriers to easy enjoyment of your favorite cocktail might exist.” We first learned about the new ad campaign, which is rolling out this spring, at SAMCOM a few weeks ago. DOUBLING