Craft’s $800 Million Revenue Gap?

Dear Client: With some nervously eyeing craft's swelling ranks, one brewery thinks we're actually facing an $800 million gap by 2015 between craft potential output and revenue to be had. That based on internal projections of craft output vs. consumption trends by Lagunitas COO and Diageo alum Todd Stevenson. Specifically, by 2015, approximately 7.5% of total projected craft volume (potentially $814 million in revenue) is unaccounted for, according to the brewer's estimations. Founder Tony Magee explains their methodology. They started